Appalachian State University
Advertising (BS)
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Create. Collaborate. Convince.
Refine your strategic and visual communication skills and engage your audience with compelling stories with App State’s Bachelor of Science (BS) in Advertising.
You will develop the skills needed to analyze, evaluate and inform a global audience, as well as to consider the ethical implications of mass communication and its impact in today’s world.
As you progress through the program, you can choose either the Strategic Advertising or Creative Advertising emphasis:
- Strategic Advertising focuses on media planning, client development and services, and consumer insights.
- Creative Advertising focuses on graphic design, copywriting, video production and developing creative campaigns.
When you’re ready to launch your advertising career, you will be well prepared and equipped with an industry-specific professional portfolio.
The U.S. Bureau of Labor Statistics predicts 6% growth in the advertising field in the next decade.
App State’s Advertising degree is also offered fully online. Learn more
A ‘Best College’ for 2025
The Princeton Review named App State among the best schools in the U.S. and Southeast for 2025.
Top 3 in innovation, undergraduate teaching
U.S. News & World Report has recognized App State as a top three school for innovation and the high quality of its undergraduate instruction for eight consecutive years.
A ‘Best College’ for value
App State’s quality, affordability and student outcomes place it among the nation’s 2024 best schools for value, according to Money.com
Elevate Your Education
Courses
Minors
A minor is required. Suggested minors include Art, English, General Business, International Business, Marketing, Political Science, Psychology and Sociology.
Transferring Credits
Learn about App State’s credit transfer process, and use our Transfer Equivalency Course Search tool to determine how your courses may transfer to App State.
General Education
With courses in history, natural and social sciences and humanities, App State’s General Education Program will reshape your outlook on learning and provide a foundational skill set that will prepare you for any career.
Accelerated Master’s
You can begin your graduate studies as an undergraduate and earn your master’s degree in as little as one year.
Careers and Mountaineers
Where can an App State degree take you? Anywhere you want to go! Our passionate and engaged alumni become leaders in their communities and chosen professions.
Careers
- Advertising Account Executive
- Advertising Copywriter
- Advertising Manager
- Advertising Media Planner
- Advertising Salesperson
- Art Director, Advertising
- Consumer Products Salesperson
- Corporate Designer
- Creative Director
- Electronic Publication Specialist Export Manager
- Fundraising Coordinator
- Graphic Artist
- Illustrator, Advertising
- Illustrator, Editorial
- Print Production Coordinator
- Promotion Coordinator
- Sales Representative
Some of these roles may require education beyond a bachelor’s degree.
Career information resource
App State’s Career Development Center
Services provided by the Career Development Center include resume reviews, career coaching, job and internship search assistance, and other tools for you to achieve life and professional success.
More to Explore at App State
Fund Your Education
Numerous scholarship and financial aid opportunities are available to help fund your App State education. Learn more about scholarships and financial aid.
International Experience
Work outside your cultural boundaries. Learn more.
Real-world Internships
Gain firsthand experience while earning your degree. Learn more
Find Your Community
Get inspired and get involved by joining App State clubs and organizations, such as AppTV and Second Story Media. Learn more
Honors College
Develop high-level creative thinking and research skills. Learn more and check out the departmental honors program.
Apply
Are you ready to become a Mountaineer? Take the next step, apply for admission to App State and elevate your future success.
Admissions questions? Contact us.
Connect
Visit Campus
Explore App State’s campuses in Boone and Hickory and learn more about what life is like as a Mountaineer.
Attend an information session to get to know App State’s people and programs.
Admissions Counselor
Have questions related to the App State admissions process? Our admissions counselors are here to help.