Appalachian State University
Marketing (BSBA) - General Marketing
Application Deadlines
Location
Boone campus
Hickory campus
Got credits?
Learn about transferring credits to App State
Become a dynamic force in marketing.
Learn to apply consumer behavior science to market research and strategy with App State’s AACSB–accredited Marketing degree that blends traditional marketing with new and innovative industry methods in exciting coursework.
Our Bachelor of Science in Business Administration (BSBA) in Marketing - General Marketing focuses specifically on the critical skills you need to thrive, including consumer behavior, marketing analytics, sales management, branding, content creation, communication and more.
You will study and analyze consumer behavior as you learn how to develop strategies for various products and services, preparing you to work on teams in a variety of industries.
Practical experience is a strong focus of App State’s program, with students encouraged to complete an internship, compete in regional and national competitions and network with industry professionals.
Earning this Marketing degree will enhance your skills and credentials, ensuring you are prepared for an exciting career path in marketing management, marketing strategy, brand management, event planning, sales, content marketing and many more areas.
As a Walker College of Business student, you’ll have access to Business Careers Services, where you can build career skills through professional and leadership development training. This resource provides career coaching, resume reviews, coursework, events, networking opportunities and more.
App State’s Walker College of Business is accredited by AACSB International, the Association to Advance Collegiate Schools of Business. This distinction is held by fewer than 6% of all business schools.
A ‘Best College’ for 2025
The Princeton Review named App State among the best schools in the U.S. and Southeast for 2025.
Top 3 in innovation, undergraduate teaching
U.S. News & World Report has recognized App State as a top three school for innovation and the high quality of its undergraduate instruction for eight consecutive years.
A ‘Best College’ for value
App State’s quality, affordability and student outcomes place it among the nation’s 2024 best schools for value, according to Money.com
Elevate Your Education
Courses
Minors
A minor is not required. However, many marketing students choose to minor in management, supply chain management or public relations.
Transferring Credits
Learn about App State’s credit transfer process, and use our Transfer Equivalency Course Search tool to determine how your courses may transfer to App State.
General Education
With courses in history, natural and social sciences and humanities, App State’s General Education Program will reshape your outlook on learning and provide a foundational skill set that will prepare you for any career.
Accelerated Master’s
You can begin your graduate studies as an undergraduate and earn your master’s degree in as little as one year.
Careers and Mountaineers
Where can an App State degree take you? Anywhere you want to go! Our passionate and engaged alumni become leaders in their communities and chosen professions.
Careers
- Account Representative
- Advertising Executive
- Brand Manager
- Comparison Shopper
- Consumer Affairs Specialist
- Customer Service Manager
- Distribution Manager
- Franchise Specialist
- Fund-raiser
- Internet Marketing Specialist
- Market Representative
- Marketing Field Coordinator
- Marketing Researcher
- Merchandising Manager
- Non-Profit Organization Manager
- Promotions Director
- Public Relations Manager
- Retail Manager
- Sales Agent
- Sales Manager
- Social Media Manager
Some of these roles may require education beyond a bachelor’s degree.
Career information resource
App State’s Career Development Center
Services provided by the Career Development Center include resume reviews, career coaching, job and internship search assistance, and other tools for you to achieve life and professional success.
More to Explore at App State
Fund Your Education
Numerous scholarship and financial aid opportunities are available to help fund your App State education. Learn more about scholarships and financial aid.
International Experience
Work outside your cultural boundaries. Learn more.
Real-world Internships
Gain firsthand experience while earning your degree. Learn more
Find Your Community
Get inspired and get involved by joining App State clubs and organizations, such as App State’s American Marketing Association chapter. Learn more
Honors College
Develop high-level creative thinking and research skills. Learn more and check out the Walker College honors program.
Apply
Are you ready to become a Mountaineer? Take the next step, apply for admission to App State and elevate your future success.
Admissions questions? Contact us.
Connect
Visit Campus
Explore App State’s campuses in Boone and Hickory and learn more about what life is like as a Mountaineer.
Attend an information session to get to know App State’s people and programs.
Admissions Counselor
Have questions related to the App State admissions process? Our admissions counselors are here to help.